Marketing & Customer Development
Practical systems and campaigns to help businesses identify, contact and follow up with suitable customers.
How BTDC can assist
Marketing is most effective when the business has a clear offer, an organised customer list and a consistent follow-up process. BTDC helps SMEs create simple marketing tools that management can maintain.
Typical support may include
- Customer and prospect list structure
- Email marketing plans and templates
- Service offers and campaign messages
- Customer segmentation and follow-up systems
- Marketing calendars and activity plans
- Sales and enquiry tracking tools
- Website and social-media content guidance
- Campaign performance dashboards
What this service can improve
- More consistent customer outreach
- Better organisation of prospects and follow-ups
- Clearer marketing messages
- Improved visibility over campaign results
Scope and pricing
The scope depends on the amount and quality of information available, the required deadline and whether BTDC is preparing a new solution or improving an existing one. A written quotation is provided after the initial review.
BTDC’s work supports management and implementation. Specialist legal, tax, audit, engineering or certification advice may still be required where the assignment calls for it.
A clear path from requirement to delivery
1. Clarify the target customer and service offer
2. Organise available customer information
3. Prepare the campaign message and activity plan
4. Set up tracking and follow-up tools
5. Review results and improve the next campaign
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Discuss your marketing & customer development requirement.
Share the requirement and BTDC will recommend the next practical step.